Proudly Cambodian: Sweetness with Purpose

Valorisation of Longan for Inclusive Growth in Cambodia

Our Story

The Challenge We Address

Cambodia is an agricultural country, yet smallholder farmers face post-harvest losses, low prices, and limited market access. In Pailin, despite producing world-class longan, up to 50% is wasted each harvest.

Pailin, a province known for its fertile soils and unique longan orchards, illustrates this paradox. Despite producing premium fruit, up to 50% of longan is wasted in peak harvests. Farmers receive as little as €0.40/kg, while urban youth consume imported sugary drinks instead of local fruit-based alternatives.

Paibloom's Vision

Train farmers on regenerative agroforestry techniques.
Establish pilot processing hubs for longan products.
Implement a local traceability system.
Reduce post-harvest waste and increase farmer incomes.
Introduce healthier snack and beverage options using longan's natural sweetness.
Engage youth and women in developing food products rooted in traditional crops.

Proudly Cambodian Products

Health, culture, and sustainability — in every sip and bite.

Longan Herbal Syrup

A natural sweetener and mixable base for healthy drinks, replacing sugar-heavy imports.

Dried Longan Bites

Chewy, school-friendly snacks packed with vitamins, traceable to Cambodian farmers.

Longan Herbal Tea

Enhancing the functional properties of longan with local herbs.

Our Impact Pathways

Every bottle and bite supports farmers, communities, and the environment.

Socio-economic

100+ farmers with incomes increased by 30–40%.
60% of processing jobs for women and youth.

Environmental

30% post-harvest waste reduction.
Soil carbon restored via regenerative agriculture and circularity.

Nutrition

2,000+ consumers shifting from sodas to healthy, traceable longan drinks.

Our Team

Meet the people behind the project

Jimmy Tithphit
Alita Tithphit
Sai Lohitha
Mickey Tithphit

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